Every year, Black Friday marks the unofficial start of the holiday shopping season. It is a time when stores and websites launch deep discounts and shoppers race to find the best deals. 

The excitement and urgency can create the perfect opportunity for scammers and thieves. It can also create a tense situation with people bumping into you while you are carrying your firearm.

Whether you prefer to shop in stores or online, staying alert and informed is the best way to protect yourself. By understanding common scams and taking a few simple precautions, you can enjoy the savings without falling victim to theft or fraud. 

Online shopping has become a major part of the Black Friday experience. While it is convenient, it also comes with risks. 

Cybercriminals take advantage of high traffic and limited-time offers to trick shoppers into giving away personal or financial information.

Here are a few key ways to shop safely online:

1. Shop only from trusted retailers: Stick with well-known stores or brands that you have purchased from before. If you find a great deal from an unfamiliar website, take a moment to research it. Look for customer reviews, contact information, and a secure web address that begins with “https.” If a deal looks too good to be true, it probably is.

2. Avoid clicking on suspicious links: Scammers often send fake promotional emails, social media posts, or text messages that mimic real retailers. These links can lead to fraudulent websites designed to steal your payment details. Instead of clicking, go directly to the retailer’s official website by typing the address into your browser.

3. Use secure payment methods: Credit cards and trusted payment services offer stronger fraud protection than debit cards or direct bank transfers. Avoid using payment apps or wire transfers for online purchases, especially with unfamiliar sellers.

4. Keep your devices protected: Before shopping, update your phone and computer software, and make sure your antivirus protection is active. Use strong, unique passwords and enable two-factor authentication whenever possible. Small steps like these make it harder for hackers to access your accounts. 

In-person shopping can be just as risky, especially during the busy Black Friday rush. Crowded stores and parking lots make it easier for thieves to operate without being noticed. A little situational awareness can help you stay safe while you shop.

1. Keep personal belongings secure: Carry a small bag or purse that closes completely and stays close to your body. Avoid carrying large amounts of cash. Keep your wallet and phone in front pockets or in a zipped compartment. When using your phone for digital payments, be aware of your surroundings and who might be watching.

2. Park in well-lit areas: If possible, park near entrances or under lights, especially if you plan to shop early in the morning or later in the evening. Keep valuables out of sight inside your vehicle, preferably locked in the trunk before you arrive at your next stop.

3. Stay alert in crowds: Pickpockets often use distractions to take advantage of shoppers. Be cautious if someone bumps into you or draws your attention away from your belongings. This can be especially alarming when you know your firearm is on your person. It can lead to a moment of panic as you wonder if they’re going for it. Keep one hand on your bag or cart, and do not leave personal items unattended, even for a moment. Wear the appropriate attire and holster for your preferred concealed carry set up.

4. Shop with a friend or family member: There is safety in numbers. Having someone with you can help you stay more aware, and it makes you less likely to be targeted. It also helps if one person keeps an eye on the cart while the other checks out or looks for items.

Beyond online fraud and theft, scammers often use the Black Friday shopping season to launch new tricks. These scams can appear legitimate at first, but they rely on urgency and excitement to get people to act quickly.

Fake order confirmations: You may receive a text or email claiming to confirm a recent order or delivery. If you do not recognize the purchase, do not click the link or call the number provided. Go directly to the retailer’s official website or app to verify your order status.

Phony giveaways and contests: Scammers frequently use fake social media pages to promote “exclusive Black Friday prizes” or “free gift cards.” They often ask for personal information or small “verification” payments. Legitimate companies will never ask for sensitive data or upfront fees to claim a prize.

Counterfeit products: When prices seem unusually low on high-end electronics, designer goods, or popular toys, it could mean the product is fake. Counterfeit items are not only poor quality but can also be unsafe, especially electronics that do not meet safety standards. Always buy from authorized retailers and check reviews before making a purchase. 

After a full day of shopping, it can be tempting to set your purchases aside and relax, but taking a few minutes to review your accounts is a smart move.

Check your credit card and bank statements for any unfamiliar charges. Many credit card companies and apps now allow instant transaction alerts, which can help you catch suspicious activity right away. Save digital and paper receipts in one place so you can track your spending and returns.

If you notice fraudulent activity, contact your financial institution immediately. Most banks have 24-hour fraud departments that can freeze your account and help reverse unauthorized charges. 

Black Friday can be exciting, but it can also be chaotic. Crowds, long lines, and limited-time deals create pressure to move fast, and that is exactly what scammers and thieves rely on. By slowing down and staying aware, you protect both your wallet, your firearm, and your peace of mind.

This November, take a few minutes to plan your shopping strategy. Make a list, set a budget, and know where you want to shop. Stick to trusted retailers, stay alert to your surroundings, and protect your personal information at all times.

The best deal of the season is not just saving money, but knowing you made it through the holidays safely and securely.

Enjoy a smart, safe, and scam-free Black Friday shopping season with the right preparation.